Managed to catch a little bit of the BEA Expo, the publishing industry's big annual show in New York, this week. At one point waited in the line for an autographed book from comedian Kevin Pollak (which will be published in the fall). I thought it worth noting here that Pollak went above and beyond what I've seen from most authors at this show, having been twice before in prior years.
Although he had high demand for his signature and a long line, Pollak brought a professional photographer with him so anyone who wanted could have their photo taken with him, without holding the line up. He also had questions and patter ready for every attendee. It really was a masterful marketing effort on his part -- above and beyond what I've experienced from other publishers, who can't be bothered to even respond to review copy requests that could promote their products, at a time when publishing is suffering.
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A feature tied to Jester (www.jesterjournal.com), where editor Michael Shashoua points to developments in comedy that do not otherwise fit into review sections of the site, and cites must-read (or listen) coverage of comedy in other media.
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